By: Samantha Mansolf | Staff Writer
Right now, Taylor Swift is undoubtedly one of the most famous people in the world. With her rumored relationship with Kansas City Chiefs’ tight end Travis Kelce picked up by the media, she has infiltrated every NFL broadcast. Swift attended two of Kansas City’s games and her presence was known to everyone watching from home, as she was shown many times throughout the game and was being scouted out in the family suite by her fans.
The relationship between the pop star and the all-star helped in boosting Kelce’s jersey sales up 400%, as Swift’s fans flocked to buy his jersey in support of the supposed romance. The viewership of these games also increased substantially due to her fans hoping to catch a glimpse of their favorite singer. Although Swift’s presence had some positive ramifications, I personally don’t believe they outweighed the negative effects.
A friend of mine went to the Kansas City game against the New York Jets, one of the games Swift attended. He said, “They didn’t even show her on the big screen, it was great.” For many NFL fans, the presence of Taylor and her fans makes watching the games less fun. Everything with Swift is very over the top and extravagant, which is the opposite of what football is supposed to be. In addition, many believe the NFL is taking their coverage of Swift too far. If you ask any Taylor fans, they believe they should show her more for marketing. I agree that the NFL at first marketed the relationship well to get its fans to watch games; however, I also agree that it has been taken too far and there is too much coverage of Swift. It seems as though half of the NFL’s posts on social media are about Taylor Swift or making small nods to the singer. If I go to watch a highlight reel, I don’t need to see Taylor Swift. If someone makes a good defensive tackle, I don’t need a reference to one of her songs.
I think the NFL is trying to capitalize on this relationship when it is nothing more than a rumor. The league is great at marketing; however, even Kelce himself has agreed that the media has taken it too far.
.png){kind=link}
